Taste
Overall enjoyment on the first bite and the last — sweetness balance, richness, and whether it actually tastes good, judged independent of the label’s promises.
Flavor Accuracy
Does birthday cake taste like cake or like sweet chemicals? Aftertaste and how closely the flavor matches what’s on the wrapper, judged without mercy.
Texture
The jaw-workout factor, dryness, and whether coatings melt in your mouth or flake off in the wrapper.
Chewiness
Bite resistance and stickiness, and how the bar holds up cold versus room temp — the line between a snack and a jaw workout.
Every score on this site follows a written rubric. Look for the
i next to any pillar score on a bar’s review page, or see the
full rubric.